The leading event for tourism and catering accommodates 500 top exhibitors.
The long-awaited and most influential exhibition event in Greece, HORECA, is coming 10-13 February to be the premier trade meeting for Tourism and Catering professionals. ek magazine is a communications sponsor at the event.
The 500 exhibitors of HORECA will welcome for four days, thousands of owners and managers of hotels and tourist accommodation, restaurants, coffee shops, pastry shops and organized retail, who want to invest in upgrading and modernizing their businesses, as well as a multitude of baristas, bartenders, architects, decorators and f&b managers who want to be informed about the developments. With a range of participations representing all the strategic sectors aimed at the hospitality entrepreneur as well as rich and renewed parallel events, HORECA 2023 is sure to be a place of information and inspiration once again.
HORECA 2023: Redefining the future of hospitality.
HORECA, which will be organized February 10-13, will once again be the leading trade meeting for the Hospitality and Catering sectors. 500 exhibitors will welcome thousands of owners and executives of tourist accommodation, restaurants, and catering businesses as well as representatives of organized retail to present them with all the trends, innovative products and modern proposals and solutions. With a range of participations representing all the strategically sectors targeted to the hospitality entrepreneurs but also with rich and renewed parallel events, HORECA 2023 will be a place of information, inspiration and development.
Presenting innovations, solutions, and ideas for the modern professional
Modern travelers are looking for accommodations that promote sustainable practices, that offer them comfort combined with a personalized stay experience while also they search for modern technologies that will make their stay easier. The modern customer has developed new habits, such as after-office entertainment, brunch, non-alcohol drinks and healthy food-. At the same time, concepts such as contactless delivery and localness enter the vocabulary of customers, so they should also enter the vocabulary of entrepreneurs. All this, combined with the key importance that new social media platforms such as tik tok play at the promotion of a business, the explosion of online bookings and orders and the energy crisis, make necessary and imperative the upgrade and modernization of a business in the HoReCa sector, both at the level of infrastructure and services and at the level of the final product offered.
At the booths of the 500 exhibitors which will cover 50,000 sq.m. total exhibition area will present all the new trends, innovative products and modern technologies that all these professionals are looking for with aiming of making their businesses even more competitive, as well as solutions to face all these new challenges that are in front of them. By visiting HORECA, professionals will have the opportunity to talk directly with the exhibitors about their new needs and choose together the custom solutions that suit them. Also, they will discover up close proposals aimed at making their businesses functional and modern as well as solutions for energy upgrading and saving natural resources and costs, which is currently the number one request for them.
Special events that set the trends
At the same time, responding to the needs of its visitors for knowledge and expertise, the trade show will once again host a series of parallel events this year that are expected to attract the interest of thousands of professionals who do not “rest” and want to constantly develop.
International Hospitality Forum
The HORECA exhibition will host the 6th International Hospitality Forum organized by the Hellenic Chamber of Hotels. Global hospitality executives will analyze the trends shaping the next day of hospitality and will also highlight sustainability as a driver of tourism development.
Acclaimed chefs of Greek gastronomy as well as big names of the world scene from France, Italy and Spain, will present all the new trends and techniques prevailing worldwide. Also, 4 restaurants from all over Greece will be awarded for their unique culinary concept, as well as their zero-waste philosophy.
The Coffee Events stage will host the Panhellenic Coffee Barista, Brewers Cup, Cup Tasters Championships organized by SCA Greece and will give the opportunity to talented and ambitious baristas to win a place at the top.
Experienced and renowned executives of the HoReCa industry as well as management and marketing experts will present all the trends and developments. At the same time, the Panhellenic Cocktail Championships of the Hellenic Bartender Association will take place on the same stage.