Purple Atmospheres
“Lab I” is a pilot project for a 50 m2 retail store that simplifies the process of product sales and promotes the open purchase of rare and conceptual garments.
Designing for the consumer
Functionally, the store becomes an autonomous “intelligent” unit. The interior space is constantly transformed to suit the needs of the consumer and responds to rapid changes in seasonal trends. All interior elements are composed of multiple layers, which are seamlessly integrated to the store’s design. Their transient function allows the space to continuously become reconfigured, facilitating a more immediate relationship between the consumer and the product.
Design Approach
The walls are wrapped with a “second skin”, which enables all technical equipment to be placed – covertly – within the room. A monolithic interactive console and a spiral dressing room made of curved amber glass define the consumer’s area. The floor is cladded with a dynamic pattern, contrasting the monochromatic tone of the space.
Bespoke design elements and Store Façade
A series of three-dimensional elements create visual dynamics within the space. Hanging mirror balls add an effect of lightness to the space, whereas storage spaces are slotted into the walls, hidden from view. Three vertical niches contain adjustable clothing racks. The façade’s rough texture is complemented by a series of metal pipes that protrude from the wall.
Color palette and Atmosphere
The dark color palette was chosen to draw attention to the store’s interior. The color gradient, shifting from illuminating purple to burnt black, expands the interiors’ volume, and blurs the boundaries between the store and the street. The furniture follows the color palette of the space, preserving a continuous monochromatic atmosphere.