7+1 Reasons Why Architects Will Visit 100% Hotel Show 2024, November 9-11 at MEC Peania

 

Architects, Designers, and Technical Offices have always been a strategic audience for the 100% Hotel Show, as the exhibition considers their role in the design and creation of unique hospitality spaces to be absolutely crucial. However, this year, the architectural element has been significantly enhanced, with the addition of several new features that elevate architecture and design as key pillars of the exhibition’s content.
Below are 7+1 reasons why this strategic audience will visit the 100% Hotel Show 2024.

 

• Special “100% Discoveries” Zone: A new section placed at the start of the visitor’s journey (right after check-in at the reception and before entering the main exhibition area). Here, selected businesses with new and innovative solutions discovered by the exhibition’s special team are showcased. In the 6 booths of the “100% Discoveries” zone, you’ll find cutting-edge materials, products, and design proposals that will inspire your next project!

 

• Inspired Architectural Installations and Proposals for Hotel Architecture: Selected offices design and present their own installations with specific proposals for hotel spaces or references to their design philosophy. Visit the booths or installations of firms like Urban Soul Project, Next Design, Studio Bonarchi, KAAF|Kitriniaris, Metamo Studio, HostCompass, and others. See innovative materials and products in application, and engage with different approaches to designing and constructing hospitality spaces.

 

• Targeted Business Contacts with Selected Exhibitors: The 100% Hotel Show is a “boutique” exhibition where, without the time pressure and chaotic environment of larger shows, you can meet your future business partners, reconnect with existing ones, discuss your ongoing projects, or learn about new trends and products. Selected exhibitors with materials, furniture, automation solutions, lighting, development services, special constructions, hotel products, and more will be waiting for you for informative and creative interactions.

 

• Hotel Architecture Exhibition: In the “Architect Zone,” in addition to the booths, a special area will host the Hotel Architecture Exhibition, where participating architectural firms will present selected projects through special boards, showcasing their design approaches. This way, the “Architect Zone” will host a wide range of architectural inspiration and become a platform for information and interaction with visitors. The Hotel Architecture Exhibition at the 100% Hotel Show 2024 is organized in collaboration with the architectural online magazine Archetype.gr.

 

• Special “100% Selected Furniture” Zone: This section will feature selected furniture for luxury accommodations and villas, where participating companies will showcase their most “masterpiece” products in a direct and unique way, inviting you to explore them.

 

• 100% Hotel Design Awards: The prestigious Hotel Design Competition consists of two major award categories: a) Project Awards and b) Product Awards, encompassing the entire spectrum of design for creating competitive hotels with a unique identity. During the exhibition, the shortlisted entries will be presented in a special area, giving visitors the chance to vote for their favorite for the Audience Award. On Sunday, 10/11 at 10:30 AM, the glamorous award ceremony will take place — a true celebration of hotel architecture and design.

 

• Workshops on Hotel Development and Design: Specific sessions of the 100% Hotel Show 2024 workshops will focus on hotel development and design, covering topics related to new trends, innovative technologies, and best practices in the hospitality sector. Themes such as “Hotel Strategy: From financing to the concept and branding of a new investment,” “Hotel Construction: Photorealistic rendering & the importance of static studies in hotel design,” “Hotel Masterplan: Hotel requirements before the design phase,” “Hotel Design: The story behind successful hotel projects,” “Hotel Interior: Materials in the hospitality experience,” and more, will offer practical solutions and insights to help participants gain knowledge they can immediately apply to their projects.

 

• And one more, not immediately obvious but absolutely important reason: As with all targeted professional exhibitions, architects, designers, and technical offices will have the opportunity, through interaction with exhibitors and other visitors, to become part of the industry’s developmental process at all its stages (design, materials, construction). Most of the time, this process happens subconsciously, but it is highly productive for all parties involved!

100% Hotel Show in Crete

For the first time, the 100% Hotel Show announces two different events for 2024, evolving its exhibition model to international standards.

While Athens remains the destination for the main exhibition in November, adapting its format to new exhibition dynamics, the show sets its spring rendezvous with visitors by organizing a second event in Crete in April, featuring a tailored concept that will serve as a reference point for both the significant island market and all hotels in the Greek Hotel Market, at the threshold of the Season’s commencement.

Why Crete?

Recognizing the need for a second meeting point between the hotel market and its suppliers and partners, closer to hotel openings, organizing a targeted hotel exhibition in spring has become a tangible necessity. The 100% Hotel Show invests in organizing a second exhibition, selecting Crete and specifically Heraklion, which may be the most developed tourist market in Greece and a reference point for Hotel Entrepreneurship with significant investments in the sector.

Additionally, the event sends a key message about the philosophy of decentralizing exhibitions from traditional urban centers, organizing the first nationwide exhibition in Crete, providing a new pillar of development for the local economy and a significant contribution to the sustainability of the exhibition industry.

What sets apart the Main Event in Athens from the Seasonal Edition in Crete?

Both events will maintain the fundamental characteristics of the 100% Hotel Show exhibition concept, bringing a mix of exhibition structures with both impressive and more flexible booth formats, focusing on Design, Development, Sales, and Hotel Technology. The main difference between the two events lies in strengthening the more immediate solutions presented at the Heraklion Seasonal Edition, covering essential pre-opening needs of a hotel and promoting local suppliers. The Athens Main Event focuses on a more holistic dimension of hotel development, presenting solutions and new trends relevant to all stages of accommodation.

What to expect at the 100% Hotel Show | Crete
• Architects
• Investment Advisors
• Construction Materials
• Furniture & Design Items
• Equipment & Amenities
• Booking Engine & Channel Manager
• PMS, RMS & Data Tools
• Hotels & Sales Management
• Hotel Technology Workshops

Exhibition Sections of the 100% Hotel Show in Crete
1. Design & Development: Architectural Firms, Companies with Design Materials and Solutions, as well as Development Consulting Companies.
2. Experience & Operation: Hotel Equipment Companies, Organization Services, Amenities, and Raw Materials.
3. Technology & Sales: Technological Applications, Accommodation Organization & Sales Software, Sales Management & Sales Management Companies.

Workshops at the 100% Hotel Show in Crete
With Hotel Workshops being one of the main pillars of the 100% Hotel Show, the organization will set up a special workshop stage, hosting some of the most interesting presentations and speeches. As it is the first event in Crete, the first day will be dedicated entirely to the destination, while the second day will focus on hotel pre-opening topics.

Day 1:
• Investments in Crete: Opportunities & New Forms of Accommodation
• Trends for Crete: Data on Hotel Demand in Crete
• Cretan Hotel Entrepreneurship: Case Studies Changing the Market
• The Villa Market in Crete: Trends & New Requirements

Day 2:
• Pre-Opening of the Season: Key Processes & Advice
• Sales Channels: Control & Reheating
• Offer Strategy: Plan Preparation & Actions
• Last Minute Staff: Sources & Recruitment Techniques

Want to visit the Seasonal Edition of the 100% Hotel Show in Crete – April 13-14 | DEKK Exhibition Center | Heraklion?
• Mark your calendars: Saturday, April 13 – Sunday, April 14
• Register for free as a visitor: Click here
• Become an Exhibitor: Click here

The 100% Hotel Show is taking its next step as the Luxury Exhibition Event for Luxury Accommodations and Tourism Professionals. Accordingly, it is adapting its content and exhibition experience for the period of November 18-20, 2023, at the MEC Paiania.

The primary founding goal of the 100% Hotel Show has always been to showcase solutions contributing to what we call “Luxury Hospitality.” Developments have fully justified this positioning, with Luxury Tourism now being the fastest-growing sector of the global tourism industry (having the advantage of being minimally affected by economic downturns). Therefore, starting with the 2023 edition, the 100% Hotel Show is fully focusing on Luxury Accommodations and Upgraded Forms of Tourism, presenting products, services, and trends contributing to the creation of a “Real Luxury” Hospitality Environment.

Highlights of the 100% Hotel Show 2023:

 • Architect Zone: A dedicated area for the participation of architectural firms with booths or installations.
 • 100% Hotel Development: A separate section with solutions for creating or renovating upscale hospitality units, covering financing, planning, real estate, and investment implementation.
 • 100% Selected Furniture: Selected furniture for luxury accommodations and villas presented in unique, conceptual ways.
 • Art & Design Gallery: A distinct space featuring art and design proposals for hospitality units looking to stand out.
 • 100% Hotel Experience: A special section with ideas for creating unique experiences for hotel guests.
 • 100% Hotel Services & Technology: The entire spectrum of specialized technology solutions, digital marketing, and sales for luxury accommodations are showcased in a unique manner.
 • Conceptual Booth Zones: A predetermined way of participation with upgraded/comprehensive booths.

Who It’s For:
 • 4 & 5-Star Resorts & Hotels
 • Boutique Hotels
 • Villas & Upscale Apartments
 • Agrotourism Accommodations
 • Glamping & Eco Lodges
 • Boats & Yachts
 • Luxury Travel Agencies
 • New Hotel Investments
 • Architects, Designers & Technical Offices
 • Hotel Development, Management & Consulting Companies

What You’ll Find:
 • Architectural & Interior Design Firms
 • Investment Services for Hotel Development
 • Premium Architectural Materials
 • Luxury Equipment
 • High-End Furniture & Design Objects
 • Solutions for Shaping the Hotel Experience
 • Hospitality Technologies and Software
 • Hotel Sales and Marketing Services

100% Hotel Events & Workshops
100% Hotel Events – Saturday, November 18, 2023 (invite-only)
  • 100% Hotel Investment: The annual conference on hotel investments.
  • 100% Hotel Innovation: Ten selected companies present new proposals and innovative solutions for hotels.
  • 100% Hotel Design Awards: An event recognizing excellence in hotel design.

100% Hotel Workshops – Sunday, November 19, 2023 (upon registration)
  • Architectural Design for Luxury Accommodations
  • Hotel Branding for High-End Accommodations
  • Top Luxury Sales Channels

Special Day – Monday, November 20, 2023 (upon registration)
  • Designing Villas & Apartments
  • Technologies for Villas & Airbnb
  • Marketing for Luxury Villas

The 100% Hotel Show 2023 will take place from November 18 to 20, 2023, at MEC Paiania, with the core principle of “100% Professional Environment – 100% Conscious Visitors – 100% Targeted Contacts.” Its aim is to become a platform for meetings and creative interaction to further develop Luxury Tourism in Greece.