Open Studio Aristotelis Barakos

Giannis — Wed, 25 May 2022 11:49:51 +0000

This article by Giannis was published on ek magazine | Architectural Publications.

Greek designer Aristotelis Barakos is opening his studio to the public for the first time, with a showcase of his most recent works and the creative process behind them. For three days (27-28-29 May), visitors will have the opportunity to see from up-close, five projects by the award-winning designer, some of which have never been shown in public before.

Entitled ‘Against All Odds’, the open studio event will be taking place on the occasion of the completion of two years from the creation of Studio Aristotelis Barakos, and it takes the form of a retrospective of the designer’s personal work during this time. The workshop of Aristotelis Barakos, as well as the entire floor of the same building, will open for the public specially for the occasion.

On display will be the Théros collection of lighting objects, which is inspired by the materials and memories of Mediterranean summer—as well as a prototype of the Antoinette tabletop lamp, which recently won an award at an international competition. Also on display will be the Sermon candleholder, which is characterised by brutalist lines, and Bonbon, a collection of lounge furniture designed exclusively for Gousdovas Upholstery Workshop in Athens. The showcase completes a new line of lighting objects, Taco de Luz, whose main feature is the impressive reflective bronze sheet that is hammered completely by hand.

After years of activity in industrial design and collaborations with companies in Greece and abroad, Aristotelis Barakos initiated his own independent design studio in 2020. The studio was envisioned as a way to house the designer’s work for other brands, and at the same time as a way to produce his own products, called Studio Editions, which are made in collaboration with local artisans and suppliers.

Studio Aristotelis Barakos will be open to visitors on Friday 27 (opening from 18:00-22:00), Saturday 28, and Sunday 29 May (12:00-20:00), on Marni 54 (2nd floor), in Athens. All necessary health protocols will be applied. For updates you can follow Studio Aristotelis Barakos on Instagram and Facebook.

The post Open Studio Aristotelis Barakos was originally published on ek magazine | Architectural Publications | ek magazine – Architectural Publications.

Onoma Hotel in Thessaloniki

Giannis — Thu, 11 Nov 2021 13:45:08 +0000

This article by Giannis was published on ek magazine | Architectural Publications.

This is the first time that a five-star hotel chooses to cater to the demanding, millennial audience, in such a straightforward manner. Onoma Hotel in Thessaloniki is a technologically flexible hotel, in tune with the contemporary traveler: Millennials control their lives through their smartphones and they are used to everything adapting to their personal interests. The technologically flexible hotel does the same and has “personalised smart staying” as its main concept.

An Original Hospitality Concept.

Through a fresh, pioneering hospitality concept relying on the digital experience, the hotel celebrates contemporary design and new hotel branding trends, to create a new experience of interaction with the visitor. Its architecture is signed by Makridis Associates (interior) and Kouloukouris Associates (exterior); the overall concept bears the mark of Hyper Tria creative agency.

Hotel Design for the Instagram Generation

Onoma Hotel is dotted with “instagrammable” spots, neon signs, and street art, inviting the visitors to share on their social feed. The entrance is marked by two L-shaped LED screens, featuring videos and images. The hidden gem of the building is the illusion basketball court, designed in anamorphic street art style. Entering the lobby, guests are confronted with the Seeker – an iconic statue, representative of the contemporary traveler seeking new experiences, a photo booth for instant social feed uploads, and a vertical garden at the secret backyard.

The rooms are transformed into personalized experience stage sets. The visitor can upgrade to different concepts, turning the room into an experience area for Gaming, Wine Tasting, Street Basketball, Rock Music Bands. The digital interface includes smartphone lock-unlock, ambience control through tablet, and wireless charging.

The Importance of Branding in Hotel Design

To create the Onoma Hotel, Hyper Tria worked on many levels. Its main assignments were: Hotel concept, naming, brand strategy, logo & visual identity, brand manual, guest experiences, hotel guest app design, gamification design, facilities naming and logos, menus design, environmental branding, signage, merchandise design, and website design and development. All was developed through the hyper branding algorithmic concept.

For its innovative branding strategy, Hyper Tria has been awarded with:

2021 Tourism Awards SILVER – Facilities & Innovation
2021 Tourism Awards SILVER – Souvenirs

Makridis Associates

Kouloukouris Associates

Hyper Tria

Νίκος Βαβδινουδης

The post Onoma Hotel in Thessaloniki was originally published on ek magazine | Architectural Publications | ek magazine – Architectural Publications.

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Open Studio Aristotelis Barakos

Onoma Hotel in Thessaloniki