Multidimensional space

In Hangzhou, China’s e-commerce capital, live streaming fuels a vibrant urban culture where every late-night broadcast tells a story of creativity and resilience. Vision Entertainment, a leader in the live-streaming industry, continues to grow by embracing youthful energy and instant impact through innovative celebrity-led models and multidimensional industry integration.

 

Design Philosophy

As the company expanded, it sought an office space that would reflect its brand identity and resonate with its young, dynamic workforce. The new headquarters is a space that embodies the brand’s DNA and cultural spirit. With the average age of MCN live-streamers at just 22.9, Vision’s team prioritizes experience, flexibility, and authenticity. The design team, inspired by Gen Z’s values, created a space that merges life, work, and creativity. Vibrant color palettes ignite inspiration, while open, shared areas promote social interaction and collaboration.

 

 

Color Palette & Custom Furniture

Red dominates as a symbol of vitality and classic aesthetics. Color-themed atriums and a multi-level layout enhance spatial efficiency, combining green’s natural calm with red’s energetic punch to signal a bold, optimistic future. The headquarters is designed as a “youth community,” breaking traditional boundaries between office, studio, and social space. The space is filled with “gray zones” where creativity flows freely, and everyone becomes a part of Vision’s story. A striking orange “V” structure connects the interior and exterior, symbolizing ambition and boundless potential.

Bold ceiling colors and exposed structural elements energize the space, while movable furniture supports a non-traditional, adaptable working style. Inward-facing phone booths offer private moments within an otherwise open layout, balancing focus and collaboration. Meeting areas use soft yellow-green hues to foster comfort and openness, encouraging informal discussions and team spirit. The central atrium serves as a multifunctional hub, with green tones flowing from upper levels, while a lightweight staircase enhances openness and movement.

 

 

Functional Layout

On the second floor, modular “stair” stages, reflective ceilings, and a wall-sized LED screen create a seamless blend of performance, fashion, and digital art. A built-in runway allows the space to transform into a fashion show venue, reinforcing the brand’s avant-garde, trendsetting identity. Floating metallic spheres and shifting lights turn the space into a dreamlike cityscape -an homage to Vision Entertainment’s creative essence. The result is more than an office -it’s a living, evolving environment that supports freedom, expression, and innovation for the next generation of creators.