A 3,100m² workplace for BESTSECRET in Munich translates the fashion platform’s restrained visual identity into a spatial environment defined by exposed concrete, mirrored surfaces, timber, textiles and flexible zones for collaborative and focused work.

 

The new BESTSECRET offices in Munich by HENN occupy seven floors of a building designed by LRO Lederer Ragnarsdóttir Oei at the iCampus near Ostbahnhof. Completed in 2024, the 3,100m² interior accommodates around 125 employees and translates the identity of the online members-only fashion platform into a physical workplace through a restrained palette, contrasting textures and an emphasis on transparency.

Facing the city centre from the northern edge of the development, the building opens towards the Werksviertel and, in the distance, the Alps. The interior responds to this urban position by placing more open and communicative functions towards the active city side, while spaces requiring greater concentration are located along the quieter edge.

 

From digital identity to physical space

BESTSECRET’s digital platform is characterised by a reduced visual language intended to provide a neutral setting for multiple fashion brands. The interior follows a similar principle.

Warm grey walls, exposed concrete ceilings and light-grey seamless floors establish a restrained background rather than competing with the people, furniture and objects occupying the workplace. Reflective and mirrored surfaces extend the perceived dimensions of the spaces, while an extensive use of textiles introduces a direct reference to the fashion industry.

The material language relies on deliberate contrasts. Cool mirror surfaces are paired with warm timber; galvanised metal and exposed concrete are offset by curtains, upholstery and custom-made wooden furniture. The result is a workplace where industrial materials coexist with softer elements associated with domestic interiors.

 

Transparency across the floors

Despite differences in programme, the seven levels share a consistent principle of openness. Glazed partitions create visual continuity across each floor and allow views to extend from the centre of the building towards the exterior. The workplace is therefore divided functionally without becoming a sequence of isolated rooms.

On the ground floor, the boardroom is positioned so that it remains visible from outside and directly addresses the city. Opposite it, a lounge kitchen with a large communal table provides an informal meeting point for employees working on different floors. The lower level thus becomes both a representative and a collective part of the workplace.

 

Different settings for different ways of working

The upper floors introduce a broader range of working environments. Communicative co-working zones are complemented by quieter think-tank rooms intended for focused tasks. Floor-to-ceiling curtains allow these areas to be subdivided further, so the spatial arrangement can respond to changing requirements without relying exclusively on fixed partitions.

The distribution of functions is linked to the building’s orientation: open collaborative areas face the more active city centre, while rooms for individual concentration occupy the quieter side. Rather than organising the workplace around a uniform desk layout, the project creates a sequence of settings for different forms of work, communication and retreat.

 

Contrasting material qualities

Material contrast becomes one of the main tools for differentiating these settings while maintaining a coherent identity. Exposed concrete and galvanised metal retain the direct character of the architectural shell. Against them, custom-made timber furniture extends along the perimeter walls, incorporating benches, shelving and other smaller-scale functions.

Textiles soften the more industrial surfaces both acoustically and visually, while curtains operate simultaneously as material elements and as flexible spatial boundaries. The contrast between rigid and soft, reflective and matte, raw and finished surfaces gives the interior variation without requiring a broad material palette.

 

A workplace organised around openness

The BESTSECRET offices combine a lobby, workspaces, meeting rooms, a lounge kitchen, coffee bars and an event area within the seven-storey interior. HENN approaches these programmes through transparency, flexible zoning and a clear distinction between collaborative and focused environments.

The company’s restrained digital identity is translated into architecture not through literal branding, but through the controlled use of colour, material and reflective surfaces. The result is a workplace in which the neutral background associated with BESTSECRET’s online platform becomes a framework for everyday activity, while timber, textiles and communal spaces introduce a more informal dimension to the corporate interior.

Baroque reflections

Semiramis, owned by collector Dakis Joannou, belongs to a portfolio of unique hotels designed by internationally acclaimed designers. When it first opened in the early 2000s, Karim Rashid’s bold interior design caused a stir in Kifissia, challenging the prevailing suburban aesthetics. Over time, a series of renovations gradually disconnected the bar-restaurant from the hotel’s original identity. The new space, Koumkan, is once again woven into the DNA of Semiramis, reflecting contemporary cultural, gastronomic, and social trends of Athens.

 

Design Philosophy

Koumkan combines the singular identity of Semiramis with the timeless atmosphere of grand hotel lounges, reframed through a minimalist lens. By staging a sequence of distinct atmospheres, it creates a microcosm that encapsulates the character of iconic hotel reception spaces around the world. Visitors descend a travertine staircase toward a garden that is reflected in the mirrors cladding the wall.

A large revolving door leads into the Foyer, a soft pink reception space illuminated by gentle, diffuse lighting. Two symmetrically composed travertine slabs, framed by mirrors, articulate the notion of luxury through an emphatic gesture, highlighting the inherent value of an almost empty space. A concealed door opens to the Parlor, the first bar area, entirely clad in dark green Tinos marble. This stone -long considered inexpensive due to its irregular discolorations- is transformed into banquettes, a DJ booth, shelving, and a bar, as if all had been carved from a single monolith. The mirrored ceiling expands the space, while vintage stainless-steel sconces and a custom chandelier offer warm, indirect light.

 

 

Spatial Organization

The room, reminiscent of an underground chamber, has an enclosed atmosphere that juxtaposes raw materials with refined details. Beyond the Parlor, two corridors frame the Grande Salle, a lounge, cocktail bar, and restaurant defined by its kaleidoscopic atrium, lined with 7-meter-high mirrors. Custom pendant lights with reflectors create the effect of a disco ball turned inside out. Curved banquettes form boomerang-shaped arrangements that appear to float above a light pink coconut-fiber carpet.

Freestanding banquettes in the center become focal points, while the tables along the walls offer enhanced privacy. A “banana bar” in pink travertine emerges within the space, accentuating its dynamic curves. The aesthetic of the Grande Salle draws inspiration from the abstract paintings of British artist William Streng, characterized by dark and light fleshy tones in patterns resembling skin markings.

 

 

Materials & Furnishings

Custom fabrics dyed using traditional techniques and textured plaster finishes intensify the space’s raw character. The Grande Salle extends into the Grotto, a sheltered outdoor lounge that connects the interior to the pool area. This cave-like environment is formed through the use of local materials and handcrafted treatments.

The Grotto wraps around the curve of the pool, evoking tropical modernism and the architectural heritage of the West Coast. Walls of peach-toned terracotta and pastel pink travertine amplify the warm hue of the lighting, while the pool bar, shaped like an inverted ziggurat, complements the laid-back, elegant design. Its level sits slightly below the pool waterline, positioning the eye at swimmer height and staging an intriguing visual interplay alongside the social ambiance. Throughout the project, a blend of antiques, commissioned artworks, and custom furniture revives the retro-futuristic character of the original Semiramis.

Standout elements include chrome-plated stainless-steel chairs inspired by the 1950s Mediterranean Riviera style, oversized ceramics by Elina Vassilaki, and mirrors by Olga Miliaressi-Foka. The space also features works by emerging artists from the Joannou collection, such as Elli Ioannou’s black chairs and Alexandra Ndore’s provocative Mama Issues at the entrance. Koumkan preserves the spirit of an interwar bar in Milan or Vienna, replacing traditional décor with an idiosyncratic architectural approach. Its spatial layout -with multiple sequential rooms, reflective ceilings, and a contemporary baroque sensibility- creates a new destination in Athens for both visitors and locals.