Truss Academy | São Paulo, Brazil

Contrast and rhythm

The project is conceived as an immersive architectural project where experience and brand power converge. The ambition is to create not just an educational space for hair styling but a symbolic environment that reflects the values and identity of the company. Architecture here becomes a strategic tool, reinforcing brand presence through atmosphere, materiality, and spatial sequencing. The concept transforms education into a lived experience, highlighting the inseparability of design and identity.

Spatial Organization

The academy unfolds as a carefully structured environment where circulation, orientation, and visibility are designed to enhance engagement. Spaces are distributed to encourage interaction and participation, offering visual continuity between different programs. The sequence of spaces guides users through a journey, framing each moment as part of a narrative that communicates the brand’s values.

The building accommodates diverse functions: classrooms, laboratories, exhibition spaces, and gathering areas. Each program is integrated within a continuous flow, ensuring that learning, experimentation, and interaction coexist. The flexible layout allows for adaptation to different activities, supporting both individual focus and collective experience. Social spaces are interwoven with educational ones, reinforcing the sense of community.

Material Palette

The material palette was chosen to reinforce the immersive character of the project. Textures, colors, and finishes create atmospheres that resonate with the brand’s aesthetic language. Concrete, wood, glass, and lighting are used strategically to generate contrast and rhythm, enhancing both intimacy and monumentality within the academy.

Context Integration

Located in São Paulo, the Truss Academy is deeply connected to its urban and cultural setting. The project embraces the city’s energy and integrates it into an environment of learning and creativity. By merging architecture with brand identity, the academy becomes a landmark not only for the company but also for the city, demonstrating how design can shape cultural and educational presence in an urban context.