Jingle Jungle Creative Coffee | Shanghai, China

Spatial experiment

The project reflects Shanghai’s evolving urban culture. By creating a curated immersive environment, the café acts as both a neighborhood gathering place and a statement of global coffee culture. It connects the local context with international design trends, enriching the city’s cultural fabric.

Design Philosophy

The project was conceived as a commercial space that transcends traditional functions. Instead of a conventional café, it represents an immersive curatorial experience, where design, commerce, and community intertwine. The design emphasizes a new urban lifestyle -open, experimental, and centered around creative exchange.

The original building’s spacious design and rugged industrial features offered both challenges and opportunities for the project. Instead of using traditional walls, the design features low, wooden walls and modular display racks to create a space that feels both open and organized. The plant installations at the entrance and the creative exhibition square blend together, marking the start of the commercial transformation while also telling a cultural story. The space is designed to grow organically: the modular racks can be rearranged to update product displays, and the central area can be quickly changed into a conference or event space by moving the coffee cart and adjusting the seating. This flexibility is key to balancing the space’s function and aesthetic appeal.

Spatial Organization

The spatial concept blends circulation, display, and social interaction. Multiple levels of platforms and corridors connect seamlessly, allowing people to experience the café dynamically from different perspectives. The arrangement encourages movement, interaction, and exploration, making the space part café, part gallery, part social hub. Zones for coffee, exhibition, and creative workshops are integrated within a single cohesive narrative. Flexible furniture and modular installations allow the space to adapt to different events and activities. The functional design ensures both day-to-day café operation and the potential to host curated events or art showcases.

Material Palette & Sustainability

Natural textures like wood, stone, and metal are layered with experimental finishes. Contrasts of raw and refined materials reflect the blend of commerce and creativity. Lighting plays a key role, highlighting architectural gestures while shaping intimate atmospheres. Finally, the modular display systems and flexible plant arrangements make the space adaptable to seasonal changes, events, and the natural rhythms of the plants. This method goes beyond traditional design, giving the space the ability to adjust and stay lively. It’s sustainable not only because it uses natural elements to save energy, but because the design allows commercial activities to blend with the space’s natural flow.