Staging Illumination
The project features a 250 m2 contemporary clothing showroom. The overall ambition for the space was to surpass the conventional store concept and instead create an “Instagram-worthy” stage for online content creation.
Design Philosophy
The key concept was to create a harmonious interplay between lighting and volume. A series of lighting effects enhance the horizontal and vertical surfaces, ensuring uniformity and visual continuity within the space. Each function is accentuated through tailored lighting strategies. Distinct emphasis is placed on the changing room lighting, transforming them into a “stage” appropriate for filming. A white curtain wall serves as a backdrop for displaying the latest clothing collections, placed on thin metallic racks. Controlled natural daylight is used in conjunction with warm uplighting to achieve a smooth gradient effect.
Design Layout and Materials
Curved minimal lines form intermediate vaults that alternate between dividing the space into functional zones and creating voids for clothing displays. The space has a minimalist aesthetic, painted in off-white and warm hues, and cladded with natural material finishes. Curtains are used as dividers to counteract the existing low ceiling height and serve as accent elements throughout the space.
Lighting Design
The lighting design has been carried out by CK design Lighting and plays a pivotal role in the showroom’s design. Key lighting fixtures include adjustable spotlights on minimal ceiling-mounted tracks to illuminate the clothing displays. Concealed lighting is integrated into furniture pieces such as tables, shelves, mirrors, and the reception desk to soften the overall lighting scheme. Floor-recessed linear uplighters are used to illuminate the large openings, creating a gradient effect that serves as a backdrop for the showroom. Decorative white pendant balls are placed above the working counters, providing diffused light. The lighting color and temperature compliment the neutral color scheme of the space. Their anti-glare features and high Color Rendering Index accurately illuminate the clothes and accessories, while providing the appropriate lighting for photography and filming.