100% Hotel Show

Four Key Elements of Its New Lifestyle Approach

New Event Date 

The 100% Hotel Show is moving to early November, a week ahead of its usual dates. This change allows hoteliers to attend the event immediately after the season ends, with fresh insights into their needs, while also providing ample time for early planning for the upcoming season.

New Sections: “100% Discoveries” and “100% Trending Brands”

Upon arrival, visitors will be introduced to two exciting new sections:

– The “100% Discoveries” section showcases selected businesses presenting newly discovered products and services, offering visitors the opportunity to explore innovative solutions.

– In the “Trending Brands” section, companies across the hotel industry spectrum, from construction to sales, are making bold investments in their exhibition booths, presenting standout concepts that reflect the latest industry trends.

Focus on Design Concepts 

Architects have become a central focus of the 100% Hotel Show, especially in the materials and construction sectors. Building on the groundwork laid in previous years, architects are now more deeply embedded in the event’s core, with an increasing number of architectural firms participating through dedicated booths in the “Architect Zone” or through well-designed installations.

Expanded Specialized Workshops

Workshops, a cornerstone of the 100% Hotel Show, are expanding with the introduction of two distinct stages, allowing for more presentations and better thematic categorization each day. This gives visitors the flexibility to plan their attendance, combining booth visits with the opportunity to gain specialized knowledge through workshops tailored to their interests.