Red accents
The project is a workspace designed for a tech company called Cricheroes in Ahmedabad. This cricket scoring app company is run by a team of skilled young developers and designers who are extremely passionate about cricket and technology.
Design Philosophy
The primary goal of the project was to create a space that fosters creativity and wellbeing while reflecting the forward-thinking company’s energetic culture. The workspace is designed to integrate the company’s brand colour red into the space in order to strengthen the brand identity and create a sense of unity and pride amongst the team.
Functional Layout
The layout includes various open workstations, collaborative areas, meeting rooms, lounge and a reception. Large blank white walls display definitions of various cricket terminology words to infuse a sense of identity, purpose and inspiration. Finally, an abundance of indoor potted plants is created to bring a sense of comfort and freshness within the space.
Brand Identity
Accents of red is used in the flooring pattern to define these different zones. Hues of red are also selectively used in various elements such as the desks, cable trays, acoustic panels, sofa, light, etc. to reinforce the color palette. Sheer, white, light weight curtains made from linen are used to diffuse natural light in order create a soft, diffused glow throughout the office. The rest of the space is finished in neutral tones of calming whites and earthy greys to provide contrast and balance. The design is an attempt to create a space that offers respite in a world characterized by constant demands of the fast paced digital world.