“Stay Perfectly Imperfect”: A&M Architects Campaign for 2025

An architectural firm in Kypseli embraces the idea that authenticity and imperfections are what make a place truly unique.

“Stay Perfectly Imperfect”: A&M Architects invites us to the heart of Kypseli, the neighborhood where the firm was founded, to remind us that it’s the imperfections, not perfection, that make a place truly unique.

Set against the backdrop of Kypseli’s most iconic spots, the film captures the vibrant contrasts of Athens. From the bustling apartment buildings and lively square to the vibrant market and historic municipal market, Kypseli is depicted as it is: a neighborhood teeming with life, defined by its flaws and distinctive character.

A visitor’s first impression of Athens might be that of a gray, untidy, and perhaps neglected city. Yet, it is the spirit of its people that brings color, warmth, and hope to its streets. This is not an Athens striving for perfection but a city in constant evolution, shaped by its imperfections. These flaws give it character, authenticity, and a vibrancy born from the lives of its residents. A&M’s video celebrates the genuine energy and humanity that define our spaces and communities, encouraging us to find beauty in the unexpected. Perfection isn’t what we need—it’s the imperfections that make us truly unique.

A&M Architects, one of the largest architectural firms in Greece, is renowned for its collaborations with major clients, including Microsoft, Google, Pfizer, and Nestlé. The firm also plays an active role in the transformative developments in the Elliniko area. With a team of 70 professionals and six specialized services under one roof, A&M brings 41 years of expertise to the design of residential, hospitality, office, and mixed-use buildings, as well as airport food and beverage outlets.