Sense of unity
After a devastating fire completely destroyed KRITI TV, reconstruction and upgrades began, transforming the station with modern functionality and a bold new aesthetic.
Design Philosophy
The design aimed to fully accommodate employees’ needs while fostering collaboration, innovation, and productivity. At the same time, it sought to highlight the station’s identity by creatively and harmoniously integrating its unique features into the space. Every detail has been carefully considered to shape the experience of both visitors and employees, from the entrance to the work areas. The creation of a pleasant and functional environment enhances efficiency, uplifts morale, and strengthens a sense of unity and teamwork. This project marks a renaissance for KRITI TV, redefining its workspace and laying the foundation for a new era of production and communication.
Functional Organization
The building’s exterior captivates with its architectural grandeur and lush green entrance, offering a warm sense of hospitality from the very first approach. Inside, every space is thoughtfully designed to balance functionality and aesthetics, ensuring optimal support for the station’s team. Meeting rooms, relaxation areas, and workspaces are strategically arranged to foster collaboration, communication, and productivity while enhancing employee well-being.
Material Palette
The space embraces an industrial aesthetic, characterized by clean lines, metallic structures, and natural materials, creating a modern yet refined atmosphere. Earthy elements like wood and metal blend seamlessly with striking metalwork and a carefully curated color palette inspired by the local culture and environment. Custom-made wooden structures and furniture add warmth and sophistication, while the thoughtful lighting design enhances both functionality and the space’s inviting energy.