LG Presents Its B2B Vision for 2030 and the Renewed LG B2B Academy

Investing in Training and Professional Solutions

LG Electronics presented the fully renewed facilities of the LG B2B Academy, reaffirming the strategic commitment of LG Business Solutions to training, technological innovation and the development of integrated professional solutions. The presentation took place in Athens on 24 June 2026, highlighting LG’s role as a partner for professionals, installers, businesses and organizations seeking high-performance technologies for contemporary applications.

 

LG’s B2B Vision for 2030

During the event, LG presented the strategic goals of its Business Solutions division through 2030. These include doubling sales compared to 2026, increasing the partner network by 40%, and generating service revenues corresponding to 20% of total turnover in collaboration with certified installers. This strategy places training, technical support and the continued development of LG’s partner network at the center of the future growth of LG Business Solutions.

 

 

An Integrated Portfolio of Solutions

LG also presented its complete portfolio of professional solutions, covering air conditioning, ventilation, heating and domestic hot water production, as well as hospitality TVs, Signage, LED and IT display solutions. Among the solutions presented were Multi V systems, Therma V R290 Monobloc heat pumps, Inverter Scroll Chillers, and LG’s integrated control and management solutions.

 

Technologies for Professional Environments

Visitors also showed strong interest in ARTCOOL air conditioners with AI technology, the LG E-Paper display for energy-efficient digital signage, hospitality TVs with AirPlay and Google Cast support, and innovative Gaming Monitors. Guests were also able to tour LG’s new B2B showroom and experience technologies and applications already widely implemented in professional environments in Greece and Cyprus.

 

 

LG All Stars and Technical Support Ecosystem

Special emphasis was placed on LG All Stars, LG’s rewards platform that supports the network of air conditioning and heating installers while promoting collaboration and technical support. The company also presented its extended support ecosystem, which includes a specialized B2B Call Center, a 24-hour service line, remote diagnostic tools, more than 40,000 technical consulting supports per year, and a nationwide network of authorized partners and service centers. Today, LG Business Solutions has a network of more than 600 certified partners in Greece and Cyprus.

 

Knowledge, Experience and Sustainability

The presentation also referred to LG’s participation in the “Exoikonomo” and “Allazo Systima Thermansis” programs, contributing to the energy upgrading of residential and professional buildings.

 

 

Giannis Mantas, Commercial Director of LG Business Solutions, noted that the renewal of the LG B2B Academy and the creation of the new showroom represent an investment in knowledge and experience, with the aim of creating a training environment that highlights innovation and sustainability. Through the renewed LG B2B Academy, LG Business Solutions strengthens its position in the professional applications market, offering partners not only advanced technological solutions, but also access to a contemporary environment for training, demonstration and technical specialization.

 

LG Business Solutions Greece