Natural line
Overall, the project proposes an architectural language that is minimal yet expressive, where form, materiality, and light engage in dialogue to shape a holistic experience that transcends commercial function and highlights the space as a bearer of aesthetic and semantic value.
Design Philosophy
The store’s design is based on the curve, as a reference to the natural line of the female body. The space’s flow and the organic forms in earthy tones – with microcement as the dominant material – shaped a clean, unified, and minimal aesthetic result. This simplicity of lines and the selected materiality simultaneously function as a backdrop, highlight the garments as protagonists, and offer visitors an experience of calm, elegance, and aesthetic continuity.

Spatial Organization
The compositional intent relies on shaping a spatial shell where curves operate not merely as decorative elements but as tools for organizing movement and prioritizing sightlines. The integration of lighting, natural and artificial, was approached as an architectural medium that reveals textures, intensifies the plasticity of surfaces, and defines different atmospheres during the visit.

Material Palette
The materiality of microcement, combined with a warm palette of tones, establishes a sense of monolithic character while simultaneously maintaining the softness and fluidity required by the space’s concept. Through this balance, the store’s architecture does not function simply as a backdrop for the exhibits but as a spatial narrative in which the visitor’s body becomes part of the compositional process.






