Chouréal

Location and Concept

Located in one of the busiest neighborhoods in the center of Athens, the Chouréal pastry shop belongs to the first chain specializing in handmade profiteroles in Greece.

Design Approach and Layout

The primary objective, which dictated the arrangement of all functions in the space, was for customers to observe the profiterole-making process while selecting the desired ingredients until receiving the final product. The central refrigeration unit containing the profiterole chocolates was placed prominently, with the preparation area and baking oven positioned behind it, creating a visual separation with a glass structure to maintain visual communication.

Ceiling Design and Color Palette

The ceiling features a system of intersecting vaults described by numerous vertical wooden elements, emphasizing the central counter. The specialized design and construction calculations were done in collaboration with “Object-e architecture.” The chosen color, the distinctive green of the company’s branding, highlights the complexity of the construction’s geometry and sets it apart from the rough textures and dark colors of the rest of the space.

Atmosphere and Lighting Design

The atmosphere of the shop aims to deviate from the typical feeling of a pastry shop. Therefore, the lighting design with low general intensity and focus on the dessert display area resembles lighting logic found in jewelry stores.